Online Consumer Research Panels

A consumer panel is a group of individuals selected by a business or organization to provide input and opinion on products and services for research on consumer behavior.

Online consumer research panels.

Panel members are chosen to be representative of the general population or a target group. They are used for conducting research relating to product testing product. Get unbiased ratings and reviews for 9 000 products and services from consumer reports plus trusted advice and in depth reporting on what matters most. What are consumer panels.

Participants usually receive incentives for participation. Plaza research targets consumers parents kids teens students physicians and business professionals. Research providers including yougov ipsos mori and research now have large panels of consumers that are willing to respond to questionnaires online on a regular basis. Online consumer research panels are also known as the audience.

An online consumer research panel is defined as a group of people recruited by a business or organization to provide inputs and opinions on products and services. Online research panels give you the convenience of having pre screened respondents at your fingertips who are ready and willing to participate in surveys studies or other types of research. While some companies choose to conduct their test panels on site it s much more common for companies to mail panelists. Companies need consumers to try out their latest products before they hit the market and they re willing to pay handsomely for the feedback that they receive.

The panels themselves have hundreds of thousands of people. You will have access to our robust general population databases which include a significant multicultural panel as well as many other difficult to reach populations such as business owners healthcare professionals and more. Firms can submit a number of questions to these panels at a relatively low cost. If you like free products cash and prizes and i m betting you do think about joining some consumer test panels.

Focus groups pay between 50 and 400 and you may even may able to participate online or over the phone. Browse research providers that specialize in conducting online surveys over time among the same group of people with similar characteristics research panel. Having these respondents on hand lets you recruit large groups of participants quickly and easily in a wide variety of industries and specialties either. Consumers medical professionals and high level executives are in demand for probe market research s panels.